Variable Data Printing

Variable data printing (VDP) technology makes it possible to insert personalized messages, numbers and images into your printed pieces. Personalized printing services help your marketing materials break through the clutter, stand out and appeal to each customer as an individual.

You can personalize all types of materials, such as direct mail postcards, invitations, posters, brochures, envelopes, catalogs and more. Customize your printed communications using the data you've already collected from your customers and connect with them in meaningful ways.

The Benefits of Variable Data Printing

Let Insty-Prints Faribault show you how customization can help your business enhance its marketing strategy. The top benefits your business can get from using personalized printing services include:

• Increased response rates and sales

• Bigger impact

• Better returns on investment (ROI)

• Customer loyalty

• Campaign messaging customized for the individual.

Marketing efforts work more effectively when using a customer's name and other personal data. Customers are more likely to notice, remember and act on a message addressed specifically to them and their unique needs. Some additional statistics and benefits of personalized marketing materials are:

• Salesforce reported that 97% of marketers witnessed a rise in business outcomes as a result of personalization.

• 63% of customers have reported an increase in customer interactions as a result of personalization efforts as reported by Statista.

• Custom discount codes that can be sent out based on your customers' information

Make Your Marketing Materials Personal

Personalize all of your printed marketing pieces and stand out with variable data printing. Contact us to discuss customized printing solutions for your business and more!